That's interesting news from the Kohler tech. Here's a breakdown of the situation and my thoughts: Kohler Selling Generator Division

This is a plausible business move. Companies often streamline operations to focus on core strengths or high-growth areas. Plumbing is certainly a well-established and profitable area for Kohler.

New Owners Keeping the Kohler Name

This is common in acquisitions. Brand recognition is valuable, and new owners often want to capitalize on existing brand equity.

Kohler Wanting to Limit Name Association

This is understandable. Kohler likely wants to protect its brand reputation and ensure that the "Kohler" name continues to primarily evoke plumbing products and services. They might be concerned about confusion or potential negative association if the generator division faces challenges under new ownership.

"Relhok" as a Potential New Name

Using "Relhok" (Kohler spelled backward) is a clever and interesting approach. It maintains a subtle connection to the original brand while clearly differentiating the generator division. However, there are some considerations:

Pronunciation

"Relhok" might not be immediately obvious to pronounce and could lead to confusion.

Memorability

While unique, it might not be as instantly memorable or catchy as other potential names.

Market Perception

It would need to be carefully evaluated to see how the market perceives the name. Would it be seen as innovative, quirky, or simply odd?

Trademark Availability

The new owners would need to ensure that "Relhok" is available as a trademark in relevant markets.*

Official Announcement: It's important to note that this information is coming from a Kohler tech, not an official company announcement. Until Kohler or the new owners of the generator division make a formal statement, this should be considered unofficial.In summary, the scenario is believable, and "Relhok" is a creative potential name. However, many factors influence branding decisions, and official confirmation is needed to verify the information. Flag for review