Okay, this is a great start to a job advertisement. Here's a breakdown of why it's effective and some suggestions for making it even better if you were to post it on LinkedIn, Indeed, or a similar platform

What's Good:
Clear Role

"VFD and power equipment specialist" is specific.

Geographic Scope

"Pacific NW" and "Portland area" are clear about location.

Remote Option

"Live anywhere in the territory and work from home" is a huge draw.

Core Responsibilities

"Assist users and distributors in implementing drives and other smart motor controls" clearly outlines the main task.

Highlights Work/Life Balance

"No field service, no direct sales responsibility" emphasizes a less demanding role compared to typical industry positions.

Positive Company Culture

"Great gig with a great team of people" sells the environment.

Call to Action

"Send me a DM if interested" is a direct and easy instruction.

Suggestions for Improvement (for a more formal posting)



Expand on Responsibilities

Be more specific about "implementing drives and other smart motor controls." Examples: "Providing technical support and training to distributors and end-users on VFDs, soft starters, and other motor control solutions." "Assisting with system design, application engineering, and troubleshooting for motor control systems." "Conducting product demonstrations and presentations to potential customers." "Developing and delivering training programs on product features, applications, and best practices." "Serving as a technical expert on VFDs and power equipment, providing guidance on product selection, configuration, and installation."

Outline Required/Desired Skills



Hard Skills

"Strong knowledge of VFDs (Variable Frequency Drives) and other power equipment." "Experience with motor control systems and industrial automation." "Familiarity with electrical schematics and wiring diagrams." "Understanding of industrial communication protocols (e.g., Modbus, Ethernet/IP)." "Proficiency in using software tools for VFD configuration and programming."

Soft Skills

"Excellent communication and interpersonal skills." "Strong problem-solving and analytical abilities." "Ability to work independently and as part of a team." "Ability to explain technical concepts to a non-technical audience." "Strong customer service orientation."

Specify Required/Desired Experience

"X years of experience in the VFD or power equipment industry." "Experience in application engineering, technical support, or training." "Bachelor's degree in Electrical Engineering or related field (preferred)."

Compensation/Benefits

While you might not want to list an exact salary range in an initial posting, you could mention "competitive salary and benefits package." (If you are willing to provide the information, salary ranges tend to attract more qualified applicants.)

Company Information

Briefly mention the company's name and what it does (if it's not immediately obvious). A link to the company website is essential.

Application Instructions (for a platform posting)

Instead of just "DM," guide them to the best application process: "To apply, please submit your resume and cover letter through [Platform's Application System/Link to Company Careers Page]."

Example of an Expanded LinkedIn/Indeed Post (incorporating suggestions)



[Company Name] is seeking a talented and experienced VFD and Power Equipment Specialist to support our growing business in the Pacific Northwest!Location

Remote (Pacific NW). Must reside within the territory. Office is located in the Portland, OR area.

About the Role

As our VFD and Power Equipment Specialist, you will be a key technical resource, supporting our distributors and end-users in the successful implementation of our VFDs, soft starters, and other smart motor control solutions. This is a technical, application-focused role with no field service or direct sales responsibilities. If you enjoy applying your technical expertise in a supportive, collaborative environment, this is the role for you!

Responsibilities

Provide technical support and training to distributors and end-users on VFDs, soft starters, and other motor control solutions. Assist with system design, application engineering, and troubleshooting for motor control systems. Conduct product demonstrations and presentations to potential customers. Develop and deliver training programs on product features, applications, and best practices. Serve as a technical expert on VFDs and power equipment, providing guidance on product selection, configuration, and installation.

Qualifications

[X] years of experience in the VFD or power equipment industry. Strong knowledge of VFDs (Variable Frequency Drives) and other power equipment. Experience with motor control systems and industrial automation. Excellent communication and interpersonal skills. Strong problem-solving and analytical abilities. Ability to work independently and as part of a team. Bachelor's degree in Electrical Engineering or related field (preferred).

Benefits

We offer a competitive salary and benefits package, including [mention key benefits – health, dental, vision, PTO, 401k, etc.]. More importantly, we offer a great work environment with a supportive and collaborative team!

To Apply

Please submit your resume and cover letter through [Link to Company Careers Page/Application System].

Learn more about [Company Name] at [Link to Company Website]!Key Takeaways



Specificity is key

The more details you provide, the better you'll attract qualified candidates.

Highlight the benefits

Focus on what makes this role and your company attractive.*

Make it easy to apply: Clear application instructions are crucial.Good luck with your search! Flag for review