User: JoeNorm, Location: WA
Asked on: Thursday, July 31, 2025 at 8:08 pm EDT
Answered on: Thursday, July 31, 2025 at 8:08 pm EDT
Question: I just sent a rather large invoice(for me) to a good customer who's given me a lot of work in the last couple years. H has a large property and will likely need a lot more work done in the future. He responded to the invoice asking if I can give him a discount.I was a little taken aback by the question and now I am not sure how to respond. On one hand I could play hardball and not budge but on the other it might make sense to throw him a bone if it means years more good work to come. I have a high hourly rate and mark my materials up so there is a little wiggle room.Any thoughts on this from seasoned business people?
Okay, this is a classic business situation and a great opportunity to build a long-term relationship. Here's a breakdown of how to approach this, considering both your immediate invoice and future work
1. Acknowledge and Validate His Request:
Don't ignore it. A prompt and thoughtful response is key. Start by acknowledging his history and your appreciation
"Thanks for your quick response and for all the work you've given me over the past couple of years. I really value our business relationship." This sets a positive tone.
Acknowledge his request
"I understand you're asking about a discount on this invoice."
2. Analyze Your Situation
Before you answer, honestly consider these factors:
Profit Margin
How much wiggle room do you truly have on this particular invoice? Factor in your time, materials, overhead, and desired profit.
Cash Flow
Do you need the full amount right now, or can you afford a slightly smaller payment in exchange for the potential of continued work?
Future Value
How likely is it that this customer will provide significant future business? Is his property the type that will require ongoing maintenance/improvements? Is he generally happy with your work?
Your Market
Are you in high demand? If you are booked solid for months, you have more leverage. If you're looking to fill your schedule, a small discount might be worthwhile.
Precedent
If you give a discount now, will he expect it every time? You need to manage expectations carefully.
3. Craft Your Response - Several Options
Here are a few ways you can respond, with varying degrees of flexibility:
Option 1: Offer a Small Discount on This Invoice Only (Building Goodwill)
> "I understand you're asking about a discount on this invoice. I've priced this project fairly based on my standard rates and material costs, ensuring the highest quality work. However, because I value our relationship and the continued opportunities you provide, I'm willing to offer a [X]% discount on this invoice as a gesture of goodwill. This is a one-time adjustment, and future projects will be billed at my standard rates. I'm confident the quality and value I provide will continue to make our partnership worthwhile."
Pros
Shows you value the relationship, provides immediate benefit, sets expectations for the future.
Cons
Reduces your profit margin on this invoice.
Option 2: Offer a Discount on Future Work (Incentivizing Future Business)
> "I appreciate you asking about a discount. While I'm committed to the accuracy of the current invoice based on the work performed, I'd be happy to discuss a preferential rate for future projects. If you commit to [X amount/type of work] over the next [time period], I can offer you a [Y]% discount on my hourly rate for those projects. This would allow us to plan more effectively and ensure I can continue to dedicate the necessary resources to your property."
Pros
Preserves your profit margin on the current invoice, incentivizes future work, allows you to plan.
Cons
Doesn't address the immediate request, requires the customer to commit to future work.
Option 3: Explain Your Value and Stand Your Ground (Politely)
> "I appreciate you asking. I've carefully reviewed the invoice, and I believe it accurately reflects the scope of the work, the quality of the materials used, and the time invested. My rates are based on [mention your experience, expertise, quality of work, or things that justify your rate]. I understand that budget is always a consideration, and I'm happy to discuss ways to optimize costs on future projects through [suggesting alternatives like phased approach, different materials, etc.]. I'm confident that the value I bring to your property will continue to be a worthwhile investment."
Pros
Maintains your profit margin, reinforces your value, avoids setting a precedent for discounts.
Cons
Could potentially upset the customer if not delivered delicately, might lose future business.
Option 4: Offer a Compromise - Payment Terms (Flexibility)
> "I understand you're asking about a discount on this invoice. While I'm committed to the accuracy of the current invoice based on the work performed, I would be happy to work with you on the payment schedule to accommodate your business needs. We could arrange to break it up into [X] payments spread over [Y] weeks to ease the burden."
Pros
Preserves your profit margin on the current invoice, offers customer flexibility, avoids setting a precedent for discounts.
Cons
Extends time until full payment is received.
4. Important Considerations for Your Response
Be Confident and Professional
Even if you're offering a discount, present it with confidence, not as an apology.
Be Specific
Don't just say "I can offer a discount." State the exact percentage or dollar amount.
Be Clear About Expectations
Make it very clear whether the discount is a one-time thing or applies to future work.
Focus on Value
Remind the customer of the value you provide – your reliability, quality of work, attention to detail, etc.
Be Willing to Negotiate (Within Reason)
If he pushes back on your initial offer, be prepared to discuss it further, but know your bottom line.
Get it in Writing
If you agree to a discount, update the invoice and send a revised copy.
Consider a Phone Call
After sending your initial written response, a quick phone call can help clarify your position and build rapport. This allows for a more nuanced conversation.
Example of Combining Options
You could combine elements of the options above. For example:> "Thanks for your quick response and for all the work you've given me over the past couple of years. I really value our business relationship. I understand you're asking about a discount on this invoice. I've priced this project fairly based on my standard rates and material costs, ensuring the highest quality work. To show my appreciation for your continued business, I'm willing to offer you [X]% off THIS invoice. Additionally, if you plan to have me do [specific future project] within the next [time period], I'd be happy to discuss a discounted rate for that project as well."
In summary:
The best approach depends on your individual circumstances. If you value the long-term relationship, offering some* kind of concession is often a good idea. But make sure you do it in a way that protects your business and sets clear expectations for the future. Good luck! Flag for review